Wednesday, January 28, 2009

Maslow’s Model – Preliminary Survey Results

An online unscientific survey was administered through www.InfuseSurvey.com gathering data on what are the three most important things to people in these challenging economic times. It was also stated that the data will be used for an article focusing on what business can do to meet people’s needs.

For the purposes of data evaluation, each person had three choices and three items were recorded. The data below represents each choice of the three being registered as an individual entry. (e.g., three people with three choices equal nine data entries.) Therefore, each person had three opportunities to identify at least one of the basic physical needs.

The question was initially asked without any indication of the basic needs to see if people followed Maslow’s model. With no additional information or direction, the following data was recorded:

18% Basics of Food/Water/Air
18% Family/Friends
8% Shelter
8% God/Church/Religion
8% Job
40% Other – One-off items combined

The question was then revised to include the following: “After food, water and air, I can’t live without…?” The following data is independent of the first data.

17% Family/Friends
12% God/Church/Religion
8% Shelter
6% Computer/Internet
57% Other – One-off items combined

Further evaluation will follow. I welcome your comments. Thank you for your interest and input.

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