For starters, we are a society of niches, mobility, rapidly changing events, up-to-the-minute information and a highly competitive business environment. With all the technology available at our fingertips we can become overwhelmed on what and how to use it. Add in your spouse and family responsibilities, friends, expectations and your own dreams (if you are lucky) and we are pulled in a million directions feeling like there is way to much to do and not enough time to do it.
Now try to carve out your market share in an over-stimulated and A-D-D society, most of whom are dealing with the same things listed above, and you have a huge challenge - And that's in a good economy. When you consider our current economic recession, the challenges become even greater.
I admit there are a lot of people in the world smarter than me, but I believe common sense and the KISS (Keep it simple, stupid) method can go a long way in maximizing time and potential success. Google's search page is a great example. It serves a defined purpose and I believe most people would admit they are the best at doing it.
With this in mind, my goal for this blog is to discuss how we can target business success somewhere between excellent and perfect without killing ourselves while keeping it simple. I will make regular posts, ask questions and look forward to your comments. Together we will succeed. Thank you for your interest and support.
Tuesday, January 13, 2009
Our World - Today
Labels:
advertising,
business,
email,
internet,
marketing,
success,
technology,
webpage
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